The murky world of cannabis and hemp trademarks

Often overlooked but always vital.

In a time when hemp is being targeted by multiple states, hemp business owners are under increased stress and pressure. While allowable under the 2018 Farm Bill, hemp as a larger industry has faced significant pushbacks.

With this landscape in mind, what is a hemp business owner to do?

Trademark.

Wait what?

Yes, trademark.

This will not fix everything with an individual hemp business, but this will better insulate the business for what all is coming in the larger industry. This is also a step that is regularly overlooked, but the risks with overlooking this are incredibly high. Namely, the business that you’ve spent so much time, energy, and money creating could suddenly no longer be yours.

How so?

Without a trademark, an entirely separate business could identify your up-and-coming hemp business named, say, THC Connoisseur, and use that exact name or logo. And worse, if this new business trademarked their name and logo, you could be at risk of losing the ability to run your own business under its current name.

Take the necessary steps today and reach out to Square Deal to see how we can guide you through this crucial and overlooked step for your hemp business.